Author Archives: Alastair Thomson

If you can keep customers coming back, again and again, there’s no cheaper way to grow revenue, profit, and cash flow. Although you wouldn’t know it in most businesses, customers really are the most important asset in every business (second only to their staff). Yet, all-too-often, customers can’t get their calls answered, or when theyContinue reading “The Cheapest Way to Grow Your Business”

By and large, your success in life is determined by your skills at mastering the “inner game” – both for you and your team. The inner game is the stuff that goes on inside your head. That ultimately determines your chances of success or failure. It’s a phenomenon all top sportspeople are familiar with, andContinue reading “Mastering The Inner Game”

Actually, that’s a trick question. You can’t see the whole of the moon from Earth, not least because half of the moon is around the other side, only visible from somewhere deep in outer space. And if you fly off to outer space to have a look at the other side of the moon, nowContinue reading “Do you see the crescent…or do you see the whole of the moon?”

Any idiot can cut costs. And plenty of idiots up and down the country, up and down the country, do exactly that. There’s no great mystery to the process. Someone fires up an Excel spreadsheet. Often an accountant. (Sorry…! Although by far the worst instance of this I’ve ever seen was done by an engineer.)Continue reading “Dumb Cost Cutting and How To Avoid It”