Author Archives: Alastair Thomson

Are you trying to win while using two-dimensional metaphors in a multi-dimensional world? That may not be the best strategy…

Thanks to the world’s determination to make everything about clicks and online tracking “for efficiency” we seem to have spawned more inconvenient and costly solutions than the simpler solutions we had before.

Do you really need more data? Surprisingly often, perhaps, the answer is “no”.

In life, as in business, often the “little things” have an outsized impact. Yet they’re often the least recognised, the least appreciated, and the least rewarded.

There’s too much focus on short-term “instant metrics” and too little focus on the connections between different metrics or whether those metrics serve any purpose at all.

Sounds a little crazy, perhaps, but did you know you can lose most of the time and still win?

There is a secret though. And it goes against how most organisations like to operate.

Here it is.

You need to stop trying to be perfect.

It’s might not sound like the most earth-shattering advice to suggest that constant innovation is one of the ways your business can stay ahead of the competition. But stick with me… Do things other people don’t do and some customers will prefer your way. They’ll spend their money with you instead of anyone else, andContinue reading “Innovation: Is It Always On Your Mind?”

I know Default Settings sounds like the name of a character Trevor Howard might have played in a black-and-white film from the 1940s, but it’s got nothing to do with the golden age of British cinema. Let me explain. A default setting is where you set out a course of action which will be theContinue reading “The Power of Default Settings”