Author Archives: Alastair Thomson

How to tell if people are paying lip service to your organisation’s mission or if they really mean it.

One of life’s biggest mysteries for me is why, given its almost non-existent cost, more businesses don’t leverage the benefits of even pretty basic customer service.

Just like food diets, your bottom line diet won’t be improved by following each new fad that comes along, promising no pain and lots of gain.

When something isn’t working, doing more of what you’ve done up to now is rarely a good strategy.

For anything other than trivial problems, the best solutions are more likely to be found outside your area of domain expertise than inside it.

When you’ve got a problem with your bottom line, the solution is rarely what you think it is at first. Usually you need to dig deeper…

Numbers are often seen as objective, but without context, numbers alone are meaningless.

When it comes to managing the bottom line, very few people are the real deal. Mostly it’s people talking about slashing costs or “cutting out the nice to have’s”.

The best way to sell your products and services is to focus on the benefits it brings, rather than its features. Not that you’d know if from the way people sell AI solutions at the moment…

Do you know how much data you need to make a decision? Odds are it’s less than 100% of the information on any subject.